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Eine neutrale Alternative zum altbewährten – und oft recht ungenauen – Google PageRank score zur schnellen Bewertung und Vergleich von Websites bietet das SEO-Tool von SEOmoz.org.

Infos von der Website SEOmoz.org.:

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HOW IS THE SCORE CALCULATED?

The tool estimates using criteria from humans (del.icio.us tags, Alexa Rank, mentions at Wikipedia, etc.) and machine-assembled data (like pages indexed, internal link percent and even PageRank itself). It is by no means perfect or entirely accurate, but it is a significant upgrade from Google’s often inaccurate and infrequently updated PageRank score (and it’s fun to use).

GOALS & LIMITATIONS

SEOmoz’s Page Strength tool is intended to serve as an alternative to Google’s PageRank score in the toolbar, offering insight into how valuable, important and popular a site or page is as compared to others on the web. If a particular page is on a very popular domain, it may be considered more important than if it’s on a domain that doesn’t receive much attention and, likewise, the homepage (or root URL) of a domain will often be considerably more popular/important than an internal page buried deep in the site’s architecture. In many cases, data may not be entirely accurate, as the search engines and other sources that provide information fluctuate.

Data about a URL in the tool is cached for 72 hours (3 days), so requesting the same information about a website in that period will not retrieve updated information. This tool is not designed to provide professional reporting or be used as an authoritative source of research about a site or page. When SEO/M professionals analyze a site, they are likely to use dozens or hundreds of additional pieces of data.

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Dieses Tool ermöglicht damit zumindest Mediaplanern, Webmastern & Co. (die ja meist “mal schnell” eine Einschätzung für Kunden, Preislisten etc. benötigen) eine wesentlich aussagekräftigere, objektivere Genauigkeit für Bewertung und Vergleich von Websites als einzig Google oder Alexa.

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